Erica Rosset's Portfolio | Farm Hub
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Farm Hub


Omnigraffle, UXpin, Sketch, Indesign, Illustrator, surveys, interviews, post-its, sketching

Case Study

FarmHub is a consumer-facing website to restore the direct connections between local food producers and eaters. The site will serve as an easy tool for farmers to list, sell and promote their products. For consumers, Farmhub will be a resource for educating, finding and purchasing farm subscriptions.

It’s goal is to translate CSAs to a wider audience, using plainer language and offering simple customizations & resources to consumers, without sacrificing farmer needs.


Read the full case study for UX documentation, including defined pain points, a competitive analysis, business objectives, user research, personas, sitemaps, key userflows and wireframes.